Tucked into the West Village’s tangle of historic streets, L’Industrie Pizzeria at 104 Christopher Street has been drawing crowds since its October 2023 debut. This Manhattan outpost of the beloved Williamsburg slice shop brings the same thin-crust obsession and Italian flair that made its Brooklyn predecessor a darling of pizza lovers. With a chic yet unfussy dining room and a menu that elevates the humble slice, L’Industrie West Village has carved out a niche in a neighborhood already flush with culinary heavyweights. For New Yorkers craving a pie that balances tradition with innovation, here’s the full scoop on what makes this spot tick—menu, prices, hours, and all.
From Brooklyn to Bleecker: The L’Industrie Story
L’Industrie Pizzeria started in 2017 in Williamsburg, where Massimo Laveglia, a Florentine transplant, set out to fuse New York’s brash pizza culture with the finesse of Neapolitan dough. Teaming up with Nick Baglivo, Laveglia turned out slices with a crackly, paper-thin crust and toppings like creamy burrata that earned raves from The New York Times and Eater NY. By 2021, the Brooklyn shop had expanded next door, a testament to its cult status. The West Village location, launched with Eataly partners Alex and Adam Saper, marks the brand’s first leap across the East River.
The new spot swaps Brooklyn’s gritty charm for a more polished setup. Exposed brick, dark wood, and a tin ceiling give the space a warm, slightly upscale feel, while Italian touches—think vintage Ferrari posters and stacks of San Marzano tomato cans—keep it grounded. It’s still counter-service, though, with grease-slicked slices served on paper plates, a nod to the city’s pizza DNA. L’Industrie West Village fits the neighborhood’s vibe: sophisticated but not stuffy, a place where you can savor a slice and a glass of wine without breaking the bank.
What’s on the Menu
The L’Industrie menu West Village mirrors the Brooklyn original, focusing on slices that showcase long-fermented dough and top-shelf ingredients. From classic margheritas to inventive pies with fig jam or truffle oil, the offerings cater to purists and adventurers alike. Whole pies, Wednesday-only sandwiches, and soft-serve gelato round out the lineup. Below is a detailed menu, cross-checked with L’Industrie’s website and recent reviews on Yelp.
| Pizza | Description | Slice Price | Whole Pie (18″) |
|---|---|---|---|
| Margherita | Tomato sauce, mozzarella, Parmigiano, basil, olive oil | $4.50 | $32.00 |
| New Yorker | Tomato sauce, mozzarella, pepperoni | $5.00 | $35.00 |
| Burrata | Tomato sauce, mozzarella, burrata | $6.00 | $40.00 |
| L’Industrie | Fig jam, balsamic, arugula, burrata | $6.50 | $42.00 |
| Tartufo | Mozzarella, cremini mushrooms, ricotta, truffle oil | $6.00 | $40.00 |
| Pepperoni | Tomato sauce, mozzarella, Ezzo’s pepperoni cups | $5.00 | $35.00 |
| Hot Honey | Tomato sauce, mozzarella, soppressata, hot honey | $5.50 | $38.00 |
| White | Mozzarella, ricotta, Parmigiano, no sauce | $5.00 | $35.00 |
| Anchovy | Tomato sauce, mozzarella, anchovies, Parmigiano, basil | $5.00 | $35.00 |
| Bacon & Fig Jam | Mozzarella, bacon, fig jam | $6.50 | $42.00 |
| Extras | Description | Price |
|---|---|---|
| Soft-Serve Gelato | Seasonal flavors (e.g., pistachio, peach) | $5.00–$7.00 |
| Sandwiches | Wednesday specials (e.g., meatball sub) | $12.00–$15.00 |
| Natural Wine | Red, white, or rosé by the glass | $10.00–$12.00 |
Note: Prices may vary slightly; a $1 fee for to-go boxes has been mentioned in some reviews. Whole pies yield about eight slices.
The burrata slice is the crowd favorite, its cool, milky cheese oozing over warm sauce in a textural dance that Eater NY called “sublime.” The L’Industrie slice, with its sweet fig jam and peppery arugula, is a bold departure from tradition, while the Tartufo’s earthy mushrooms and truffle oil hit deep umami notes. Vegetarians have plenty of options, and the use of imported Italian staples alongside local produce keeps flavors vibrant.
Hours and How to Get There
L’Industrie West Village is open daily, serving everyone from noon lunchers to late-night pizza hounds. The hours, verified via Yelp, are:
| Day | Hours |
|---|---|
| Monday | 12:00 PM–10:00 PM |
| Tuesday | 12:00 PM–10:00 PM |
| Wednesday | 12:00 PM–10:00 PM |
| Thursday | 12:00 PM–10:00 PM |
| Friday | 12:00 PM–10:00 PM |
| Saturday | 12:00 PM–10:00 PM |
| Sunday | 12:00 PM–10:00 PM |
Address: 104 Christopher St, New York, NY 10014
Phone: (212) 256-0048
Website: lindustriebk.com
It’s a stone’s throw from the Christopher Street-Sheridan Square 1 train stop and a short stroll from West 4th Street’s A, C, E, B, D, F, M trains. A small sidewalk patio offers outdoor seating, and a retrofitted school bus outside sometimes doubles as a dining nook, adding a quirky touch to the experience.
The Scene: Crowds, Music, and Service
Expect a line, especially on weekends. L’Industrie Pizza West Village has become a magnet for locals, tourists, and Instagram foodies, with wait times ranging from 15 to 50 minutes, per Reddit’s r/FoodNYC and The Infatuation. X users noted the queue moves fast, but peak hours—midday Saturday or early evening—can test your patience. The hype stems from the shop’s reputation as one of NYC’s elite pizzerias, fueled by glossy burrata slice photos and near-universal praise.
The interior is snug, with a handful of bar stools and a bench for about eight. You order at the counter, scanning a menu board that’s equal parts chaotic and charming, with playful fonts and pizza puns. Your name’s called when the food’s ready, and the staff, while occasionally frazzled, keeps things moving. A few Yelp reviews mention a $1 to-go box fee that caught them off guard, but most describe the service as quick and friendly.
The vibe is pure New York: 2000s hip-hop thumps from the speakers, an Italian flag flaps outside, and the walls sport a mix of Godfather posters and kitschy tomato can displays. It’s loud, lively, and a little nostalgic, with the option to sip natural wine adding a dash of West Village sophistication.
Why It Stands Out
In a city where every corner has a pizza joint, L’Industrie West Village shines. Its crust, which The New York Times dubbed a “feat of physics,” is impossibly thin yet sturdy, with a slight tang from 48-hour fermentation. Toppings like Ezzo’s pepperoni cups, which curl into crispy chalices of grease, or giant basil leaves plucked fresh, show a reverence for quality. The menu’s creativity—bacon and fig jam, anyone?—sets it apart from traditionalists without alienating them.
The shop also holds its own against nearby Mama’s Too on Bleecker, a square-slice specialist that’s another West Village favorite. Debates on r/FoodNYC pit the two against each other, but L’Industrie’s triangular slices and consistent quality (Brooklyn’s recipes translate perfectly) give it an edge for many. It’s not just pizza; it’s a statement about what a slice shop can be in 2025 New York.
Pro Tips for Your Visit
- Time It Right: Hit up weekday afternoons or just before closing to dodge the worst crowds. Weekends are a zoo.
- Mix and Match: Slices are hefty; two per person does the trick. Pair a classic like the New Yorker with a wild card like the Burrata for balance.
- Takeout Hack: Limited seating makes to-go orders smart. Grab a slice and head to Washington Square Park for a picnic, as Tripadvisor suggests.
- Payment Perks: Cash, card, even crypto—L’Industrie takes it all, per their site.
- Stay in the Loop: Follow L’Industrie’s Instagram for sandwich specials and gelato flavor drops.
Is It Worth the Price?
Slices range from $4.50 to $6.50, pricier than a dollar slice but a steal for the quality. Two slices and a gelato for two will set you back $25–$30, on par with upscale competitors like Scarr’s or F&F. Whole pies ($32–$42) are better for groups, though the slice culture dominates. Wine by the glass ($10–$12) makes it easy to turn a quick bite into a proper meal, a rarity for a slice joint.
Cementing a Legacy
L’Industrie West Village isn’t just a restaurant; it’s a love letter to New York’s pizza heritage, remixed with Italian soul. Its arrival has made the West Village a pizza destination, rivaling Brooklyn’s scene and sparking friendly turf wars with Mama’s Too. A 2024 Square feature highlighted how the shop uses tech to streamline operations across both locations, letting the team focus on what matters: the food. For New Yorkers, L’Industrie is a reminder that even in a city of endless options, a perfect slice can still stop you in your tracks.
